With March Madness in full swing and now down to the “Sweet 16”, here is a compilation of 16 Twitter tips and facts that could help you with your brand’s engagement:
1) Less is more: On average, tweets that contain less than 100 characters see 15-20% higher engagement than tweets longer than 100 characters.
2) When it comes to engagement with a brand: 78% of the time it is a Re-Tweet; 22% it is a reply.
3) #Hashtag or No #Hashtag, That is the Question: Tweets with one or two hashtags see about 20% higher engagements. Tweets with three or more hashtags see a 15-20% drop in engagement!
4) Ask and You Shall Receive: When you ask your followers to retweet your post, your rate of retweet increases by more than TEN times!
5) Brands on Twitter have a higher engagement rate on Saturday and Sunday (17%), but less than 1 in 5 brands tweet over the weekend. Are you missing out?
6) The Social Consumer: 79% of Twitter users are likely to recommend brands they follow… So wouldn’t it make sense to market your brand on Twitter?
7) A picture is worth a thousand clicks… or something like that: Tweets that have an image link have TWICE the engagement than those without.
8) Working Hard or Hardly Working: Brands on Twitter see 30% more interaction between 8a-7p.
9) “Link” In: If you’re tweet contains a link, it is 80% more likely to see a retweet.
10) Sharing is Caring: Don’t be an attention hog. Brands that share their follower’s tweets see higher interaction rates. However, you must proceed with caution–only retweet content that is relevant to your brand!
11) Bore-a-Phyll: 92% of Twitter users say they would retweet “interesting” content…so don’t be boring. BTW, yes, that’s a “Billy Madison” reference
12) Interaction: Did you know that more than 55% of tweets to a brand are ignored. Would you eat at a restaurant or shop at a store if every time you talked to their employee you were ignored?
13) Better Get Mobile: 1 in 5 smartphone users are Twitter users and that percentage is growing daily.
14) Response Time: It takes nearly 40% of brands more than 10 hours to respond to a tweet from a customer. Wouldn’t it be wise to have that closely monitored so your customers feel they can interact with you?
15) Who Makes the Decisions: 55% of Twitter users are female.
16) I thought Malcolm was in the Middle: Tweets with links at the end of the tweet have lower click-through rates than tweets with links in the middle.