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The Tweet 16: Twitter Facts U Need 2 Know!
 
The Tweet 16: Twitter Facts U Need 2 Know!

The Tweet 16: Twitter Facts U Need 2 Know!

March 25, 2013 4:43 pm 20 comments

With March Madness in full swing and now down to the “Sweet 16”, here is a compilation of 16 Twitter tips and facts that could help you with your brand’s engagement:

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1)      Less is more: On average, tweets that contain less than 100 characters see 15-20% higher engagement than tweets longer than 100 characters.

2)      When it comes to engagement with a brand: 78% of the time it is a Re-Tweet; 22% it is a reply.

3)      #Hashtag or No #Hashtag, That is the Question: Tweets with one or two hashtags see about 20% higher engagements. Tweets with three or more hashtags see a 15-20% drop in engagement!

4)      Ask and You Shall Receive: When you ask your followers to retweet your post, your rate of retweet increases by more than TEN times!

5)      Brands on Twitter have a higher engagement rate on Saturday and Sunday (17%), but less than 1 in 5 brands tweet over the weekend. Are you missing out?

6)      The Social Consumer: 79% of Twitter users are likely to recommend brands they follow… So wouldn’t it make sense to market your brand on Twitter?

7)      A picture is worth a thousand clicks… or something like that: Tweets that have an image link have TWICE the engagement than those without.

8)      Working Hard or Hardly Working: Brands on Twitter see 30% more interaction between 8a-7p.

9)      “Link” In: If you’re tweet contains a link, it is 80% more likely to see a retweet.

10)   Sharing is Caring: Don’t be an attention hog. Brands that share their follower’s tweets see higher interaction rates. However, you must proceed with caution–only retweet content that is relevant to your brand!

11)   Bore-a-Phyll: 92% of Twitter users say they would retweet “interesting” content…so don’t be boring. BTW, yes, that’s a “Billy Madison” reference

12)   Interaction: Did you know that more than 55% of tweets to a brand are ignored. Would you eat at a restaurant or shop at a store if every time you talked to their employee you were ignored?

13)   Better Get Mobile: 1 in 5 smartphone users are Twitter users and that percentage is growing daily.

14)   Response Time: It takes nearly 40% of brands more than 10 hours to respond to a tweet from a customer. Wouldn’t it be wise to have that closely monitored so your customers feel they can interact with you?

15)   Who Makes the Decisions: 55% of Twitter users are female.

16)   I thought Malcolm was in the Middle: Tweets with links at the end of the tweet have lower click-through rates than tweets with links in the middle.

 







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